Member Intelligence Platform

Member
Intelligence.

Know who stays, who leaves, and what to do about it.

8
Member segments identified
120d
Window to predict 12-month retention
72hr
Payment ghost recovery window
9.4×
ROI on highest-impact interventions

You track renewals.
Not what predicts them.

Most membership businesses track renewals. Why not track the behaviors that predict them?

Your members are signaling their intentions weeks before they act. The data that would tell you exactly who — and what to do about it — is already in your system.

Every member follows a pattern.

Some are deepening their relationship with your business. Others are quietly disconnecting. A small number are one missed interaction away from leaving.


Sticksy reads those patterns and tells you who is who — and what to do about each one.

The Anchor
Multi-activity. Long-plan holder. Membership woven into their weekly life.
Avg 3-yr CLV: $9,700
The Activator
New member, months 1–4. Highest-leverage window in the lifecycle.
48% churn risk if single-anchor at month 4
The Fader
Still paying. Not showing up. The decision is already forming.
High churn probability within 60 days
The Ghost
Billing failure. Member unaware. 88% recovery if contacted within 72 hours.
Act within 72 hours

Sticksy is built on customer heterogeneity research pioneered by Peter Fader at the Wharton School — the same framework used by leading organizations to predict customer behavior at scale. Now applied to membership businesses.

Academic Foundation

A Member Intelligence Report built for your vertical.

Read a sample report to see exactly what Sticksy surfaces — segment breakdown, revenue at risk, intervention playbook, and channel diagnostics.

Read the Sample Report

Your data holds
the answers.

Select your vertical. Get a preliminary report built around your business.

No signup required for the sample report